In for the people



TBI Info announces its partnership with Creatio, a leading low-code, process automation and CRM company

Creatio, TBI Info

Sharing common values of excellence, expertise and innovation TBI Info and Creatio are committed to empower clients with intelligent platform for CRM and business process management that help businesses manage the complete customer journey and accelerate sales, marketing, service and operations.

The first step of this partnership is to enable digital transformation for all businesses fighting COVID-19. This will help saving jobs and preserving continuous business operations. TBI Info and Creatio offer 6 months free access until 1st October 2020 to Service Creatio, Customer Center Edition, recognized by key industry analysts. Moreover, TBI Info invests efforts into supporting the Bulgarian companies with free IT consultation to allow them reach digital transformation more effectively. After the pandemic is over, both companies will continue ensuring technological innovation to achieve key levels of business optimization.

With the SaaS market to surpass $278 billion by 2021, intelligent business process management and CRM solutions will accelerate digital transformation of companies providing them with the needed level of agility and flexibility to constantly reinvent their organizations in order to meet the needs of the ever-demanding digitally native customers.

Creatio and TBI Info envision the world where any business idea can be automated in minutes. To embrace this concept, the company provides the top-notch low-code process management and CRM platform for organizations to accelerate marketing, sales, service, and operations. Unlike traditional CRM systems, Creatio allows businesses to accelerate key processes quickly and easily, equipping companies with the agility needed to constantly test different approaches and define the most efficient ways of communication with clients.

“Within the context of uncertainty every business needs to maximize its efforts in ensuring continuous business operations, excellence of customer service, as well as even higher optimization of sales and marketing, it is highly advised to enable them in an automated system bringing sense to data. Effective business process management means also adapting strategy and improving costs with less effort. Knowing that, we take responsibility and we provide additional support the organizations by giving them free access to a much-needed technical optimization in the realm of COVID-19,” said Julian Maslyankov, CEO of TBI info.

“In today’s highly competitive business environment, more and more companies demand for intelligent solutions for CRM and business process management to help them streamline customer-facing processes and gain a genuine competitive advantage to boost profits and more effectively engage their customers. With a strategic alliance of TBI Info and Creatio, more businesses worldwide will have an opportunity to benefit from the top-notch intelligent tools designed to streamline, orchestrate and accelerate key business processes,” said Alex Donchuk, Global Channel Director at Creatio.

Creatio Service free promotion TBI Info


Software can enhance the manager’s performance, make it more effective but cannot replace him, said Julian Masliankov, General Manager at TBI Info.


Mr. Maslyankov, how are managers and management in Bulgaria changing over the past 15 years since you are on the market?

– The main change is related to the fact that managers become more informed. The thing that changes is the speed they gain information which enables them to process it quickly.

Things are very dynamic today – much faster, at a higher speed, much more comprehensive and connected. The Bulgarian membership in the EU as well as the opportunities for education abroad also affect this.

Penetration of digital technologies has become a cornerstone in management services. As for the competition of the business environment and its impact on managers, it has become much more aggressive. But at the same time, competition existed decades ago. Bulgaria’s membership in the EU has also brought some negative effects to the management.

The problem comes with over regulation. The more regulated a market is, the more manipulated it is. This is one of the reasons for Europe to lose its positions on markets like USA, China, Russia and Israel where innovations and new technologies develop quite fast. In Europe this is done on paper- administratively with directives and not by creating a good business environment. EU funds are also a type of regulation for the development of certain sectors. I am not optimistic about the future of the EU, it is time- worn. The alternative is to wake up.


What is the speed of bulgarian business at present and how can new technologies accelerate its’ development quickly and risk-free?

-We are moving at the slowest speed. And there are many reasons why. In terms of business management new technologies happen very slowly.

According to official surveys within EU, Bulgaria is ranked at the bottom of the list in terms of business system penetration.  We have very good professionals in the technology sector and it is developing on a world level, but it is performing for business abroad, not for business in Bulgaria. Bulgarian business has to realize that it must invest in innovation and modern software systems in the first place.  New technologies can speed up the business if the managers turn in this direction and start implementing it. The technologies are now changing at an incredible speed, becoming more and more accessible. The penetration of cloud technologies and outsourcing gives entrepreneurs exceptional opportunities. But the Bulgarian business does not take advantage of them. Business in Europe is also moving at a slow pace. The reasons are restrictions and regulations that reduce competitiveness. Europe has a very narrow-minded point of view.

I was shocked by a survey, that 47% of workers in Austria will retire this year within the same company they started work, on the same chair … We are in hibernation!

A global study shows that after 2020 we will benefit from the knowledge we have for only 18 months after their acquisition. Knowledge ages quickly. Everything goes IT, everything goes in that direction. Recently at the World Economic Forum in Davos in 2017, experts predicted that services would become the world’s leading business after 2030. In just 13 years we will be buying more services that goods, and most products and services will form their price based on subscription. This is already true for cloud technologies.

What do you think about the forecast that in 2025, 85 % of customer service will be done without any human intervention?
Are the managers in Bulgaria ready for this challenge?

– The managers are prepared, but the employees should prepare themselves accordingly. Because they have to qualify, create and manage such solutions and machines. Such things are being implemented at the moment. Examples are so-called chatbots that optimize customer service in many companies.

Business and industry digitalization happen at a very fast pace.

The problem is that Bulgarian business has fallen behind in terms of implementing new technologies. As for management – they have to be proactive, to take chances and dare to risk. The bigger the risk- the better the chance to win.

To what degree have Big Data, Cloud technologies and Industry 4.0 entered the Bulgarian business and what are the areas of application that you expect to see?

-Fourth industrial revolution is a worldwide trend that is relatively new in many countries as well as in Bulgaria.  These technologies will develop further and haven’t reached their full potential yet. They have multiple  applications. What is Big Data? It is the massive unstructured data which every human creates. It is generated through smart cars, smart watches, smart phones, smart TVs. All these accumulate data about our behaviour.

Based on this information a model is created, which is then used to analyse this data and create forecast on our reactions in different situations, what needs do we have or how do we solve a problem. After the data is generated it is stored in the “cloud”, available to the business.

As far as its application goes, it has penetrated in all kinds of services. I am positive that in the field of medicine it has a huge potential.

How soon until this new software will be replacing humans on managing positions? And in what type of business in Bulgaria are these new tools used instead of people?

-It won’t be soon. Software can assist a manager’s job, making it more effective, but it cannot replace him completely. The task of the manager is to manage people. As a human I cannot imagine how a software machine can replace the manager in his/her job. At least not during my lifetime. Low-skilled jobs, ordinary and repetitive actions can easily be replaced by software. Soon the Java developers will fade away. The code itself will be generated by software. And this is ongoing now.

Today’s developers, will undertake more elaborate operations than  creating and coding architectures. Apparently the managers will remain irreplaceable.

Which is the next level in the development of integrated software solutions according to you?

-Everything goes completely or partially in the “cloud”. This stage has just started. We are now only at the beginning of the “cloud” transfer. It will be another 5 to 10 years until this process is completed. Unfortunately in Bulgaria we haven’t even started the process of integrating smart software, let alone “migrating it in the cloud”. The business is in urgent need of faster economic digitalisation.



A glance into the future


At the end of last month, TBI Info conducted a team building event for it’s employees. During the event, Mr. Julian Maslyankov – the manager of the company, made his annual address to the employees. He summarized the achievements of the previous year and presented the plans for development in the current year. He said that there is a restructuring currently taking place at BIAC and in Vienna Insurance Group.

These changes will lead to the opening of long-term prospects for TBI Info in regard to many new projects, including new markets and new companies in the group. As a result, an increase in the number of employees within the company is expected and further work with TBI Info’s direct customers. These changes in the company will also imply a change in the approach of TBI Info employees, who are expected to develop strong business skills and so-called soft skills in order to be successful when our end customers need IT consulting.

Traditionally during the event, team activities were organized to bond the team closer and encourage team spirit. The main focus was on “soft skills” in decision-making, problem analysis, presentation skills and customer service skills