Oracle Eloqua is a platform for marketing automation (PMA) that specializes in B2B services. The main functionalities aim to automate the process of lead generation and management. The data base of Eloqua keeps all the information for the client base and automates the process of direct marketing like email communication and website activities. Eloqua keeps all demographic data and tracks the activity of all contacts on the company website and constantly generates updated information to analyze. The platform generates personalized mailings based on the actions of the leads – for instance brochure download or newsletter registration, link clicks etc.
Oracle Eloqua is widely used by marketing specialists for growing the lead data base with prospect and current clients. It tracks the overall online activity and reactions to specific mailings. All contacts get scoring and demographic profile. The comprehensive information allows better decision making and actions that correspond to the up to date condition of the client base and builds successful sales processes.